by Drew Giffin | Nov 13, 2020 | Marketing
Are you Driving Miss Daisy or are you driving people to do business with you? The New Year is right around the corner. Are you going to welcome it in with a new eagerness to focus on your business and how you engage with your clients? Or are you going to sit back and... 
by Drew Giffin | May 21, 2019 | Marketing
What is Digital Marketing and what does it mean anyway? With the pervasiveness of smartphones these days having a digital strategy is incredibly important. It’s almost obvious to be thinking about how people do business with you in the digital world. Do they simply... by Drew Giffin | Jan 12, 2019 | Email Marketing, Marketing, Social Media
It’s not only a great idea, in this day and age, it’s the one idea that really matters. Here are some steps that can help you stay focused on your customers: 1. Constantly gather information about your customers Smart Phones are pervasive and information is at... by Drew Giffin | Nov 19, 2018 | Marketing
I was having a conversation with a colleague about marketing. The fundamental part of marketing is connecting a buyer with a provider. The connection used to be made with print ads and the Yellow Pages, now it is made with websites, SEO, email and social Media.... 
by Drew Giffin | Apr 10, 2018 | Marketing
It’s the story of what you do and who you are. Branding is the style that surrounds how you tell your story. What is unique about your business and what are your customers like? Very similar to the tactics of marketing, a good strategy for your branding works for you... 