I was having a conversation with a colleague about marketing. The fundamental part of marketing is connecting a buyer with a provider. The connection used to be made with print ads and the Yellow Pages, now it is made with websites, SEO, email and social Media....
It’s the story of what you do and who you are. Branding is the style that surrounds how you tell your story. What is unique about your business and what are your customers like? Very similar to the tactics of marketing, a good strategy for your branding works for you...
