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10 compelling reasons why you should optimize your Google Business Profile!

Google Business Profile

A Google Business Profile (GBP) is a critical tool for businesses of any size, but especially for those that rely on local customers.

 

10 compelling reasons why you should optimize your Google Business Profile (GBP)

Here are key reasons why:

  •  Increased Online Visibility: A GBP makes your business far more likely to appear in Google Search results, Google Maps, and the Local Pack—your profile is crucial when people search with local intent (“coffee shops near me”). The top three business listings appear prominently in local search results
  • Provides Essential Business Information: Your GBP acts like a digital storefront, providing searchers with crucial details. When you add photos and videos of your products and services it makes your profile even more appealing.
  • Local Search Supremacy: When people search for businesses like yours nearby (e.g., “pizza restaurants in Loveland”), a well-optimized GBP significantly improves your chances of ranking high in both Google Search and Google Maps results. This boosts your local SEO by using keywords from customer reviews.
  • Builds Trust and Credibility Customers trust other customers’ opinions. Highlighting positive, relevant reviews creates strong social proof, suggesting your business consistently provides good experiences. Potential customers might be hesitant if they only see glowing 5-star reviews. A mix of reviews, including some with constructive feedback, demonstrates authenticity and builds trust.
  • Reviews and Ratings: Customers can leave reviews and star ratings on your GBP, providing valuable social proof that influences potential customers’ decisions. Reviews highlighting aspects the customer CARES about are far more persuasive.
  • Customer Interaction: You can respond to reviews, demonstrate customer care, and build positive relationships. Google favors active profiles. Reviews signal your business is alive and engaging with customers, boosting visibility.
  • Direct Customer Engagement: You can interact with customers through those reviews (positive and negative), building relationships and demonstrating responsiveness. Responding to positive reviews shows appreciation and strengthens relationships with happy customers.
  • Drives Website Traffic and Leads: Your GBP provides direct links to your website with options for calls, directions, or even bookings, streamlining customer actions like shopping in your e-commerce store.
  • Valuable Customer Insights: Google Business Profile offers analytics on how people find your listing, where they come from, and the actions they take – insights that help you refine your marketing.
  • Mobile-Friendly Presence: GBP is optimized for mobile searches, crucial in today’s mobile-centric world.
  • Unique Competitive Advantage: Many businesses still don’t have a Google Business Profile and even the ones that are claimed are not optimized. Having one sets you apart and gives you an edge when people search locally.
  • Zero Cost, High Value: When set up properly, one of the best things about GBP is that it’s a free and powerful tool to boost your business’s online presence.

A Google Business Profile is essentially your business’s online identity in the world of Google (which is a very big world given 90% of all searches are done using Google.)

 

Properly optimized, it dramatically improves your chances of appearing prominently when people search for what you offer in your area.

 

 

Are you ready to optimize your GBP?

Written by Drew Giffin

Marketing

 

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