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Don’t chase after windmills when you are looking for knowledge to fuel your marketing!

The Fortune is in the Followup

The Fortune is in the Followup

Follow-up can help build trust, maintain relationships, and increase your chances of a sale.   When people say "the fortune is in the follow-up," what do they mean? They are referring to the concept that significant benefits, opportunities, and sales are often...

The story of Sarah and Mike

The story of Sarah and Mike

For local businesses, particularly in niche markets like cycling, the power of Google Reviews cannot be underestimated.   The Story of Sarah and Mike. Send DataSend DataIf you know me, I'm interested in many things about bicycling,  On sunny weekends you may see...

Success! What’s your definition?

Success! What’s your definition?

Success. Everyone wants it, but can anyone truly define it? We're told from a young age that success looks like a prestigious job, a big house, and a fancy car. Yet, something about those traditional measures of success often fails to bring true fulfillment. So, if...

Is your marketing strategy customer-focused?

Is your marketing strategy customer-focused?

It’s not only a great idea, in this day and age, it’s the one idea that really matters.Here are some steps that can help you stay focused on your customers:        1. Constantly gather information about your customers Smart Phones are pervasive and information is at...

Why should you be using Email Marketing?

Why should you be using Email Marketing?

It may be one of the original forms of digital communication, but email still holds the top spot when it comes to usage and effectiveness. In fact, email marketing has the highest ROI of all forms of marketing, averaging about $42 in return for every $1 spent....

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