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Why is Text Messaging Important?

Did you know that text or SMS message marketing is one of the most affordable and effective marketing tactics? It’s utilized by thousands of industry-leading businesses, nonprofits, and organizations. Every day, marketers use business text messaging to improve marketing effectiveness, attract prospects, develop high-value relationships with customers, and increase conversions and sales.

Do you want to have an instant conversation with your customers and modernize your customer experience?

Here are some reasons why texting is good for your business.

You can have a true and instant conversation with your customers

Easy to use. Especially if you are non-technically inclined. When was the last time you ignored a text?

Convenience. 80% say that convenience is one of the most important elements of a positive customer experience and that plays a huge part in their buying decision!

Easier to get more return customers.It’s cheaper to have a customer return to make a purchase. Text message marketing makes it easier to reach out and remind them to come back.Make them come back with a great offer!

Celebrate your customers. Send them something on their birthday that shows them how much you care.

Reminders for a busy life. You’re customers are busy because modern life is busy. SMS messaging is a great way to alleviate the clutter.

Removes Friction. People want to do business with you when you make it easy for them.

Scale with your growth and address your seasonal needs. Say you’re a Home Services professional and you’re best season is in the late spring or early fall. Texting let’s you stay in touch with your customers in slow times.

Improves your billing and collections. Your happy and you’re banker is happy.  This has a direct impact on your bottom line. How much is it worth if you can shorten your Accounts Receivable to minutes instead of days?

Get more reviews easier. People are listening to others about your business. With texting you can get them to review your business right away by sending them a link to your reviews. Reviews are also really good for your SEO!

You may have heard these facts:

  • 98% of texts are opened right away
  • 90% respond within 30 minutes
  • 80% of people use texting for business
  • 75% want to receive promotional texts with offers
  • 70% of businesses see a 10% increase in business

Just the facts and more facts:

  • With 18-34 year olds,
    texting is a preferred communications channel
  • 50% of recipients
    respond to text messages in under three minutes
  • 75% of millennials prefer SMS communications for deliveries and promotions
  • 90% of recipients check mobile devices within 30 minutes of waking up. This says something about our culture…but it’s true!
  • 70% of smartphone users who bought something in a store first turned to their phone for information about a purchase
  • 97% is the percentage that Americans that text at least once per day – Statistic Brain
    People text 5x more often then they make phone calls
Target Audience
Birthday SMS text message

Are you ready?

The businesses, nonprofits, and organizations that excel in today’s marketplace use text messaging.
Be one of them!

These are text marketing solutions DGM Solutions recommends

SenText Solutions
Podium SMS partner
EZTexting Logo

Written by Drew Giffin

Marketing | Text Message Marketing

 

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