The fundamental part of marketing is connecting a buyer with a provider. The connection used to be made with print ads and the Yellow Pages, now it is made with websites, SEO, email and social Media. It’s the connection between two people that is important and there has always been word of mouth. Is it a handshake? Is it a friend telling a friend? Is it a business person talking to another business person? Is it an email or post on Instagram? Is it someone looking you up your info online because someone suggested you?
The delivery method of the message is only worthwhile when someone responds. For most transactions, there are people involved. Digital marketing is the most current Communication method dominating our lives, but really the human element is the part that makes it happen and click.