The Fortune Is in the Follow-Up

The Fortune Is in the Follow-Up

Follow-up can help build trust, maintain relationships, and increase your chances of a sale.   When people say “the fortune is in the follow-up,” what do they mean? They are referring to the concept that significant benefits, opportunities, and sales...
What Does Success Mean for Your Small Business?

What Does Success Mean for Your Small Business?

Success. Everyone wants it, but can anyone truly define it? We’re told from a young age that success looks like a prestigious job, a big house, and a fancy car. Yet, something about those traditional measures of success often fails to bring true fulfillment. So,...
Is Your Marketing Strategy Customer-Focused?

Is Your Marketing Strategy Customer-Focused?

It’s not only a great idea, in this day and age, it’s the one idea that really matters.Here are some steps that can help you stay focused on your customers:        1. Constantly gather information about your customers Smart Phones are pervasive and information is at...
Why Small Businesses Should Use Email Marketing

Why Small Businesses Should Use Email Marketing

It may be one of the original forms of digital communication, but email still holds the top spot when it comes to usage and effectiveness. In fact, email marketing has the highest ROI of all forms of marketing, averaging about $42 in return for every $1 spent....
Why Text Messaging Is Important for Small Business Marketing

Why Text Messaging Is Important for Small Business Marketing

Did you know that text or SMS message marketing is one of the most affordable and effective marketing tactics? It’s utilized by thousands of industry-leading businesses, nonprofits, and organizations. Every day, marketers use business text messaging to improve...