The Fortune Is in the Follow-Up

The Fortune Is in the Follow-Up

Follow-up can help build trust, maintain relationships, and increase your chances of a sale.   When people say “the fortune is in the follow-up,” what do they mean? They are referring to the concept that significant benefits, opportunities, and sales...
Is Your Marketing Strategy Customer-Focused?

Is Your Marketing Strategy Customer-Focused?

It’s not only a great idea, in this day and age, it’s the one idea that really matters.Here are some steps that can help you stay focused on your customers:        1. Constantly gather information about your customers Smart Phones are pervasive and information is at...
Why Small Businesses Should Use Email Marketing

Why Small Businesses Should Use Email Marketing

It may be one of the original forms of digital communication, but email still holds the top spot when it comes to usage and effectiveness. In fact, email marketing has the highest ROI of all forms of marketing, averaging about $42 in return for every $1 spent....