Why should you be using Email Marketing?
It may be one of the original forms of digital communication, but email still holds the top spot when it comes to usage and effectiveness. In fact, email marketing has the highest ROI of all forms of marketing, averaging about $42 in return for every $1 spent....
Why is Text Messaging Important?
Did you know that text or SMS message marketing is one of the most affordable and effective marketing tactics? It's utilized by thousands of industry-leading businesses, nonprofits, and organizations. Every day, marketers use business text messaging to improve...
92 ways to drive people to you (and your website)
Are you Driving Miss Daisy or are you driving people to do business with you? The New Year is right around the corner. Are you going to welcome it in with a new eagerness to focus on your business and how you engage with your clients? Or are you going to sit back and...
What are 10 questions you should be asking yourself about your Digital Marketing?
What is Digital Marketing and what does it mean anyway? With the pervasiveness of smartphones these days having a digital strategy is incredibly important. It’s almost obvious to be thinking about how people do business with you in the digital world. Do they simply...
Is your marketing strategy customer-focused?
It’s not only a great idea, in this day and age, it’s the one idea that really matters.Here are some steps that can help you stay focused on your customers: 1. Constantly gather information about your customers Smart Phones are pervasive and information is at...
The Human Connection
I was having a conversation with a colleague about marketing.
The fundamental part of marketing is connecting