Follow-up can help build trust, maintain relationships, and increase your chances of a sale. When people say “the fortune is in the follow-up,” what do they mean? They are referring to the concept that significant benefits, opportunities, and sales...
Are you Driving Miss Daisy or are you driving people to do business with you? The New Year is right around the corner. Are you going to welcome it in with a new eagerness to focus on your business and how you engage with your clients? Or are you going to sit back and...
What is Digital Marketing and what does it mean anyway? With the pervasiveness of smartphones these days having a digital strategy is incredibly important. It’s almost obvious to be thinking about how people do business with you in the digital world. Do they simply...
I was having a conversation with a colleague about marketing. The fundamental part of marketing is connecting a buyer with a provider. The connection used to be made with print ads and the Yellow Pages, now it is made with websites, SEO, email and social Media....
